![]() Consumers will be better informed about and have more control over how information about them is used. Improved privacy regulations create a brighter future for those who create and consume content online. We are advocates for national comprehensive privacy regulations, especially for the United States. ![]() It was a needed and positive evolution from the privacy-fraught cookie infrastructure of web browsers.Īs part of our commitment to privacy rights, TrueData welcomes the new crop of privacy regulations that started in Europe, California and are now moving across the globe. It gave consumers the flexibility to stop ad tracking or reset their MAID anytime they wanted. We were excited to build our business when the Mobile Advertising ID (MAID) was first introduced because it offered a privacy-safe way to map data to consumers. If executed well, there is a clear path for the ad ecosystem to benefit consumers, publishers, and brands, in a privacy-centric way. Further, this advertising ecosystem creates highly skilled jobs not only at publishing & media companies, but also data & technology companies, and brands. The more relevant that advertising is, the more revenue these publishers generate, and the more free content they can create. ![]() This data-driven ad ecosystem supports millions of small, medium, and enterprise-sized publishers that create valuable content and monetize it through advertising. We also believe that respect for privacy rights & consumer choice can coexist with an advertising ecosystem that accounts for consumer’s relevant and personalized interests and behavior. We think that everyone has a fundamental right to privacy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |